Platform
Deliverables
Project duration
Software
iOS Mobile app
iOS Smart watch
User research, Buyer persona canavas, User flow, User testing, Design system, Prototyping, UI design
5 weeks
Figma, Illustrator, Google Meet
Platform
iOS Mobile app
iOS Smart watch
Deliverables
User Research, Buyer Persona Canavas, User flow, Protoyping, User testing
Project duration
5 weeks
Software
Figma, Illustrator, Google Meet
Each person’s travel is a unique personal experience. Their motivation for travel, where they travel, where they eat, length of travel and even who they choose to meet and explore are unique to each trip and personal to the individual.
Travel notebook filled with all the information (including interests and inspiration, useful tips, location details, etc.) in one area turns it into your own personal itinerary. The user can then share their itinerary with their travel partner to share their travel inspirations and plan their adventure together.
THE PROBLEM
With an increasing amount of resources available, users struggle to find what is real in hopes to meet their expectations of travel for leisure.
USER RESEARCH
Content of the main page is based qualitative user research on what the users wanted to know when they were traveling.
Exploring what inspires travel and the reasons behinds it. Digging deeper into the motivation behind travel to find that there are a variety of reasons for travelling.
When trying to figure out where to go next, we rely on various online sources to find inspiration.
Quantitative research shows that 62% of users to travel plannning with their travel partner while 26% do the planning alone.
SOLUTION
Browse through posts and add your favorites to your itinerary (or make a new itinerary). Browse upcoming and past itinerary. Select the trip itinerary to view the trip timeline and add date or time, even make notes to remind yourself to “book the bus to the lake” for the trip. Don’t forget to share the trip with the rest of the travel group!
With an increasing amount of resources available, users struggle to find what is real in hopes to meet their expectations of travel for leisure.
The content on Locacity is uploaded by a local who lives in that area and wants to share where they live with the community. As an added bonus locals not only post about their favorite local spots but also offer hot spots that only locals know of. Still not sure? Read comments below the post or ask a local a question about the post yourself!
Like a post, save it to your itinerary or share it with someone! View the map and find details about the destination.
A peer-to-peer community is built on trust and quality of information in various forms including image, video, description, Q&A and comments. More and more social media and online communities are used to obtain general information, read reviews, post comments and interact with others, to help decide where to go next and find current trends from product reviews to gaming community.
Get real time notifications through a smart watch while traveling to
Get real-time notification of local events
Notifications based on current event at location
Notifications based on user itinerary
Find travel inspiration from posts by locals from the area
Get travel tips and ask local questions for planning
Share planning with travel partner
Get real-time notification of local events
Notifications based on current event at location
Notifications based on user itinerary
Finding the reason behind travel and how we can make it more of an enticing experience.
design system
Each traveler’s experience is unique. They have their own interest and motivation and have experiences that are unique to their own. The app is a travel notebook to be filled with user’s own interests, tips and useful information in the form of posts and turning into an itinerary of their own. The user can share their itinerary with their travel partner to plan their trip and share an adventure together.
REFLECTIONS
I learned that each individual has different motivations for travel. Users look to social media more than destination travel books or sites to find an authentic experience catered to our interest and motive behind travel. Designing an app to accommodate individuals with varying different personalities and tastes yet create a cohesive system without looking too bare or clashing with vibrant photo large amounts of information was a challenge.
In the future I would develop how the local expert (who provide local travel content) will interact with the app. The local expert will post about activities, inspiration and answer questions from anticipated travelers. Gamification and motivations methods will be used to encourage the user to post about a variety of areas explored in their local area.
Interested in learning more about this project?
